Giving laptops a new, fun twist,OPI has partnered with Dell to apply some of its most popular nail lacquer shades to certain computers.
Color goes digital with new customized laptops from Dell in favorite OPI nail lacquer shades. Featuring the renowned names and colors for which OPI is known, this exclusive partnership brings the favorite color applications to laptops. Initially launching a holiday collection with six shades, Dell will bring 20 more classic OPI colors to market and incorporate new offerings based on trends, seasonality and popularity throughout the year.
“Beautiful nails really are the ultimate accessory to any look,” said Suzi Weiss-Fischmann, OPI executive vice president and artistic director. “And now, with Dell laptops that coordinate with OPI nail lacquers, you can match your nails to your e-mails.”
The collection will launch with the following famed OPI shades:
- Kyoto Pearl, a shimmery white satin
- Princesses Rule!, a bright sparkly pink that’s tiara-worthy
- Up Front & Personal, a golden glitter you’ll really “sparkle” to
- Dear Santa, a glittering holiday red
- Holiday Glow, a charcoal grey glowing with a touch of silver
- I’m Not Really a Waitress, a vivacious chianti red.
The color palette is one of Dell’s most popular options for consumer laptops, and the OPI partnership adds high-style OPI fashion shades to the color and artwork offerings available as options in the Dell Design Studio.
The OPI color options for Dell Mini, Inspiron and Studio laptops will be available in the Dell Design Studio at Dell.com first in the United States and later in other countries. Select OPI colors also will be available at retailers nationwide.
About OPI
OPI Products Inc., a world leader in professional nail care, is renowned for its range of innovative products, including its 200+ fashion-forward nail lacquer shades. OPI nail lacquers contain no DBP, toluene or formaldehyde. For more information, call visit www.opi.com.
About Dell Design Studio
Design Studio is an interactive gallery of original contemporary artwork commissioned exclusively for Dell.com that gives individuals nearly unlimited potential to turn their laptop into a work of art. The easy-to-use and intuitive Design Studio was introduced in December 2008 and quickly gained popularity. Design Studio offers more than 300 creative and colorful personalization options. Featured artists include: Tristan Eaton, Siobhan Gunning, Bruce Mau, Mike Ming, Guillaume Wolfe, Jason Bacon, Brittany Waldner and Derek Welch, among many others. Also included in the design options is artwork from Major League Baseball teams and from (PRODUCT) RED, which contributes to The Global Fund, which helps fund AIDS programs in Africa.
