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Saving Client's Skin--And Your Own

Jane Wurwand October 2009 issue of Skin Inc. magazine
woman getting green facial mask

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Lately, many people and businesses are having to shed their skins, meaning nearly everyone is experiencing the need to let go of old attitudes in order to thrive. This is especially true in economic terms.

Many of you have devoted your entire careers to professional skin care, and your years in this profession have likely taught you that all things move in cycles. Given that, is it likely posh times will return for the skin care industry? Hopefully not—at least not in the old sense of pampering and indulgence. But times of prosperity will return, yes, and the best way to prepare for the new prosperity is to open yourself to the present moment rather than clinging to the past.

Step one is to release your outmoded notions of luxury. Step two is to redefine your clients as consumers, meaning you need to see them as shoppers in search of retail products that keep skin performing at optimum levels between professional treatments.

Let clients off the hook

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