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Luxury Beauty Products Inspire Loyalty, According to NPD Research
Posted: January 27, 2009
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Shoppers avoid impulse buys
Very few consumers were tempted into impulse buys, although some variation was seen between product categories. For example, consumers were much more likely to buy a makeup product on impulse than a fragrance.
Regarding their beauty budget, consumers said on average they expect to leave the store 63 euros, or about $82, poorer and with one new product in hand. Only 40% said they intended to buy several products.
CosmeticsDesign-Europe.com, January 21, 2009