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Personal Care Products Buck Declining Sales Trends

Posted: January 16, 2009

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Heavy discounts boost figures

Referring to the overall figures, analysts believe that some of the decline in sales could be attributed to lower prices caused by heavy discounting aimed at getting consumers to part with their dollars. However, overall the results make for depressing reading for the majority of manufacturers and marketers of fast-moving consumer goods.

Likewise, the problem is increasingly global, with December retail sales figures released in the United Kingdom today revealing equally depressing results.

U.K. personal care sales dive

However, in the U.K. market it seems that the cosmetic and personal care category has not proved so resilient. December was the sixth month in a row that toiletries and cosmetics sales were down on last year’s figures, according to the report by the British Retail Consortium (BRC) and KPMG.