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Exploring New Business Technology
By: Victoria L. Rayner
Posted: June 23, 2008, from the June 2006 issue of Skin Inc. magazine.
The presence of business technology has had a major impact on how skin care facilities function. Choosing the most appropriate and functional technological system requires careful consideration that thoroughly evaluates the variety of selections on the market. Not only is extensive research necessary, but advice from highly informed expert resources is vital, as well. Technology can be troublesome—sometimes causing frustration and mishaps. Be wary before choosing a business solution.
Do the research
The new business systems available need to match your particular spa’s needs from both operational and financial standpoints. Technology is expensive and requires hours devoted to installation, implementation and maintenance. New systems also involve time for training management and team members, revenue for ongoing support and money for continual updates to sustain its functionality. The initial expenditure of the equipment, its capabilities and viability, and its predicted depreciation need to be anticipated methodically by all who will be affected by its use. It also should be compared to your skin care facility’s forecasted revenue to justify the purchase and guarantee a return on the investment.
Spa owners looking to convert a manual business system to a more efficient electronic means or those considering upgrades should think seriously about hiring a specialist to observe the business functions of the esthetic center. This person can provide recommendations and solutions about the actual technology the business requires in order to function successfully. A qualified consultant can carefully analyze pertinent operations and critical work behaviors, as well as answer specific questions on how to simplify and streamline. A consultant also can suggest ways to upgrade old systems on a budget and recommend less costly technologies. Undoubtedly, gathering more data before making a purchase will be well worth the conscientious effort and could save money in the long run.
Gathering information early will help to ensure that the right decisions are made for your skin care business. Utilize the Internet to locate consultants who specialize in technological business systems for the esthetic industry, as well as other invaluable data that will aid in making the best investment choice. Take advantage of the many newsletters, publications, information-exchange groups and chat sessions on technology, or contact local associations to see if members would be willing to share their experiences with the acquisition of technological systems. Ask people what would have aided them throughout the process, and find out if they had any frustrations, regrets or disappointments regarding their purchases. Learning from the mistakes of others is a highly effective way to avoid costly purchasing errors.
There are a number of technology systems that a spa facility needs in order to function. These systems can help in handling administrative procedures and client transactions, as well as in streamlining and simplifying daily managerial tasks.