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Say What? Internet Lingo

By: Mary Blackmon
Posted: June 11, 2008, from the October 2006 issue of Skin Inc. magazine.

page 5 of 7

Page display. The full display of a page after it has completely loaded and is ready to be viewed.

Pay-per-click. The term used when you have paid to get a click on your ad. This is an advertising model.

Pixel. The single element of a dot on a computer screen. It also is the measurement term for the size of an ad, such as a 120-by-240 pixel ad.

Unique user. An individual who visits a Web site.

Unique visitor. Another name for a unique user.