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Say What? Internet Lingo

By: Mary Blackmon
Posted: June 11, 2008, from the October 2006 issue of Skin Inc. magazine.

page 4 of 7

Interactive advertising. Online advertising that involves interactivity.

JPEG. This is an acronym for joint photographic experts group. It is how a picture commonly is stored for use on the Internet. It compresses the file’s size.

Key word. A specific word that may trigger a response. This typically occurs via a search engine triggering an ad or a Web site.

Opt-in. The process of selecting something—typically an offer—by checking a box or button.

Opt-out. The process of refusing to select or accept something—typically an offer—by unchecking a box or button.