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Say What? Internet Lingo

By: Mary Blackmon
Posted: June 11, 2008, from the October 2006 issue of Skin Inc. magazine.

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Ad impression. Every time your ad is shown to someone.

Bounce. This occurs when an e-mail does not go through to an intended recipient.

Cache. This is when something is stored on your computer’s memory in order to speed up the downloading of pages. It’s helpful to delete cached items frequently in order to see the newest information.

Clicks. The number of times an ad is clicked on by a mouse.

Click-through. The process of being directed to another site after clicking on an ad or a notice. This can’t happen without a click.