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Cash In With E-Commerce

By: Mary Blackmon
Posted: June 9, 2008, from the December 2006 issue of Skin Inc. magazine.

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Ask the sales representative some serious questions before giving the company your business, and inquire specifically about its troubleshooting protocols, as well as its inquiry response time. What are the company’s hours of availability? In which time zone is it located? Is a manager assigned to your spa, or will you be referred to just anyone? It is helpful to know now, rather than waiting until a problem arises and your blood pressure is boiling.

How can you tell if this is the e-commerce company for you? Ask for references. Request a few other customer names and contact information, and call them. They’ll tell you what you need to know—especially if they’re upset.

Become a one-stop resource

But enough nay-saying and looking down the worrisome road—there are many wonderful positive aspects about bringing e-commerce to your Web site, including collecting a passive income, providing convenient one-stop shopping for your clients and showcasing products. And, with that, cashing in on e-commerce definitely will help you to get cash out of it.