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The Ideal Product Assortment, Part I

By: Maritza Rodriguez and Dawn MacLellan
Posted: August 29, 2012, from the September 2012 issue of Skin Inc. magazine.

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Be sure that your retail space includes items that correspond with your professional services. Your clients connect with the products that were used during the service, and remember the scents, sounds, important points made by the skin care professional and, of course, the results. Part II of this two-part column appeared in the October 2012 issue of Skin Inc. magazine, and included answers to commonly asked questions about identifying the right product assortment for your skin care facility.

Maritza Rodriguez has worked directly in the capacity of image and marketing consultancy with some of the most renowned professional skin care brands on the market. She is currently the global vice president of marketing & communications for Pevonia International and its related brands.

Dawn MacLellan has been well-recognized in the spa industry for more than 20 years. She is currently vice president—U.S. direct sales, with Pevonia International. They both can be reached at 800-738-6642, or via e-mail at pevonia@pevonia.com.