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Setting the Course for Business Growth

Maritza Rodriguez-Aouanough and Dawn MacLellan February 2012 issue of Skin Inc. magazine

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All successful businesses begin with a well-structured business plan that acts as a road map to success, including a mission statement and a standard operations manual. Once the foundation for success is set, it is time to focus on establishing team goals and a strategic spa marketing plan.

Standard operating procedures manual

A standard operations manual should reflect your mission statement goals, expectations and policies. It should include all guidelines within your business, such as uniform policy, compensation plans and benefits.

Mission statement

The mission statement embodies the skin care facility’s philosophies, goals, ambitions and principles. Many companies have a mission statement that is tucked away in a business plan or a drawer. Each team member must have a clear understanding of what the business philosophy is, and work together to follow the path in order to grow the spa. Everyone on the team should also know your business creed and unique selling position.

Clear goals and expectations

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