According to the 2011 U.S. Spa Industry Study from the International SPA Association (ISPA), 95% of spas dedicate space to retail operations. However, it remains an area of untapped potential for skin care professionals and spas by contributing a dismal 11% to overall revenue. Retail sales can contribute extra dollars to your monthly revenue, boost your average ticket cost and provide additional income during slow service times. A spa boutique is a service to your clients and helps maintain the benefits of their treatment between sessions. It is known that American women spend a large amount of money per year on health and beauty products. Don’t you want a piece of that pie?
Let’s get real about retail
First, make retail a part of your entire business model—not just a space. Free up your thinking and begin to consider retail in every facet of your business operation. Limited room for retail? Try these easy-to-implement ideas and tips to boost your bottom line that don’t require additional space, but can help to integrate the retail experience into your skin care facility.
Your treatment room is a mini boutique. Your spa boutique begins with the products you use. Your clients need to know how to maintain results between appointments and recommending retail products for home use is a key strategy. A beginning ritual for any treatment can be an attractive display of the products you have personally selected for the client’s service. Display the retail sizes of your products on a charming tray along with a beautiful plant or flower. Don’t miss the opportunity while clients are in your treatment room to share your range of retail items. This requires little extra space, and sets the mood for the treatment and the purchase of products and accessories.