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Today’s clients want shorter regimens of reasonably priced products. Back to basics includes a cleanser and moisturizer that also includes an SPF and is infused with antioxidants and other important ingredients for the morning; and cleanser, moisturizer and treatment product for the evening. Each product is infused with ingredients that work together to get the results that formerly required five to seven products.
Professional products are also becoming simplified with treatments that have multiple uses and cover many bases. For example, designer resurfacers can now treat aging and acne with combinations of ingredients that produce better results faster. A peel with a balanced blend of glycolic and salicylic acids will treat acne by opening the surface of the epidermis to allow increased exfoliation of cells and prevent clogging of the follicles, while penetrating into the follicles to enhance the exfoliation of epidermal cells and break up clogs. This same product can also address aging by increasing cell turnover to expose younger cells and reduce hyperpigmentation of the epidermis.
The products that clients are willing to spend their time and hard-earned money on now can be described as the following.
Simple. How many products are in a typical home-care regimen? Clients are no longer willing to spend piles of money if the results can be attained by a simpler regimen. Skin care professionals also need to simplify in the treatment room. Ask yourself: How many products do you really need for a targeted facial?
Safe. How safe are the products you’re using? Are clients experiencing unwanted reactions to them? Are the product techniques sensitive? Skin care professionals need to know that the products they retail and use during treatments, when used properly, will do no harm.