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Price, Aesthetics and Added Value Key to Bath and Body Sales--With Exclusive Commentary From Dori Soukup and Elaine Sauer on How This Can Translate Into Retail Sales

Posted: April 18, 2011

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"Consider adding it to shower or locker room areas so clients can experience it where they naturally would use it at home. This allows them to test it, and once purchased, it provides a memory of the experience at your skin care facility, hopefully resulting in a return visit.

"Additional ways to integrate bath and body products into services include during manicures and pedicures, and body facials so that its a point of opportunity for retail sales from a menu offering.