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What Product Mix is Right for Your Spa?
By: Deedee Crossett
Posted: March 28, 2011, from the April 2011 issue of Skin Inc. magazine.
page 4 of 4
Something to think about
- Know where the product is manufactured and be aware of the quality of the ingredients used in the formulation?
- No one knows this new brand that you have labeled. Until the product is established, you will have zero brand recognition.
- Are you responsible for packaging the product? Does it come pre-packaged? Who will label the product and what are the minimum orders available?
An informed decision
In this day and age, every business decision you make needs to be informed and highly researched. Your spa is unique and it is up to you to make the right choices to meet the needs of your clients. If you don’t offer the types of products clients and consumers want, you will be building a huge obstacle for your spa to overcome in these challenging days for small businesses, so spend a lot of time weighing the pros and cons ... it could make or break your business.
Deedee Crossett is a licensed esthetician, founder of the San Francisco Institute of Esthetics and Cosmetology, and member of the California Board of Barbering and Cosmetology. With more than 15 years of sales and marketing experience, her mission is to inspire and develop future professionals that every spa will want to employ. Crossett is a member of the 2010–2011 Skin Inc. magazine editorial advisory board.