New Belief, New Income Potential

By: Dori Soukup

Posted: January 28, 2011, from the February 2011 issue of Skin Inc. magazine.

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11. I will set goals and strive to achieve them.

12. I will focus on recommending, not selling.

Find out what your retail volume percentage is by using this simple formula. Take your retail-recommending volume and divide it by the number of clients you had last month. Renew your retail system and commit to practicing the 12 retail commandments. Consider this simple fact: “If you help enough people get what they want, you will get what you want.” Your No. 1 priority should be to take care of clients, and when you do, the money will follow.

Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in spa business development, advanced education and BizTools. During the past 10 years, she has contributed to the success of spa companies worldwide. Soukup is a published author who has been featured in national and international trade publications.