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Skin Care Drives 4% U.S. Prestige Beauty Growth With Exclusive Commentary About How Spas Should Stake Their Retail Claim
Posted: January 28, 2011
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*Prestige Beauty: Products sold mainly in U.S. Department stores.
**Food/Drug/Mass: SymphonyIRI Group, Inc.; Total U.S. FDM (excluding Walmart).
***National Chain: NPD BeautyTrends National Chain Fragrance.
Angela Cortright tells SkinInc.com how spas can take part in this increase of prestige skin care sales and how important it is for spas to stay strong and stake their claim.
"I think the study should be renamed ‘proven’ skin care vs. ‘prestige’ skin care," says Angela Cortright, owner and founder of Spa Gregorie's Day Spa and Salon with locations in Newport Beach, Rancho Santa Margarita and Del Mar, California. "One thing the recession has provided is a more savvy customer who is looking for value in their purchases. Value not just in the ‘cost’ of an item, but more important, value in its performance. This is where skin care professionals can stake their claim. As consumers are once again open to spending and savvy about value, they are looking for the best solutions out there. Yes, this eye cream may cost a bit more, but it actually DOES something. Yes, mineral makeup is a bit more costly, but it protects the skin at the same time as it beautifies it. This is the time for spas and skin care professionals to shout to the mountaintops that we are professionals who will shepherd you through the myriad of claims, ingredients and hype to provide skin care regimens that WORK."