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Retailing Results are More Than Skin Deep

Jenny Hogan October 2010 issue of Skin Inc. magazine
client shopping for spa retail products

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How you retail professional products in your spa will not only have an enormous impact on your revenue, but it also may be the key profit-driver that keeps your front door open during tough economic times.

Most spa owners and skin care professionals are already aware of the value of retailing professional products. Clients must adhere to a home-care regimen to complement the esthetic services that are provided in the spa in order to enjoy optimum results. However, you may not be fully aware of just how great the potential is for retail to dramatically increase business profits and advance your career.

Focus on retail

“Many spa owners relay that retail is the main profit-driver of their businesses; the portion contributing most directly to profitability,” notes Lauren Gartland, founder and president of Inspiring Champions, a business training and coaching company. “Selling retail items will make your business more profitable immediately, and there is a direct correlation with retail increasing your client loyalty and retention. Plus, retail doesn’t get sick or have any problems; it just sits there and makes you money.”

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