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Great teams begin with hiring the right skin care professionals to care for your clients.
Apples, oranges—and peaches
A major shift has occurred in the skin care industry during the past few years; namely that professionals have been called out from the candlelit depths of the treatment room into the light to interact with the public. This means that successful skin care professionals now need a versatile array of skills. Today, everyone must see themselves as part of the sales team, with strong interactive and customer service skills in order to make their business profitable.
When reviewing résumés and interviewing candidates, identify assets in both the technical and people skill areas. Treatment techniques may be developed with training and practice, but people skills are fundamentally a matter of attitude. A great team member is genuinely interested in making a client happy, and will instantly shift her attention from whatever else is going on to do that.
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