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2009 Has Made You Stronger

By: Melinda Taschetta-Millane
Posted: November 24, 2009, from the December 2009 issue of Skin Inc. magazine.

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Anything that you have done or continue to do to build your business will only make it stronger as we head into 2010. Yes, it has been a difficult year, but you’ve survived it, and grown from it! And that has made your spa, and you, a lot stronger. Always keep in mind that your clients are the purpose of your business, and one of the main reasons you chose this highly personalized service industry.

Perhaps Mary Lou Roach, a facial rejuvenation/laser services registered nurse at AJM Aesthetic and Medical Services in Morgan Hills, California, says it best: “During difficult economic times, the retention of existing clients is vital. We believe in providing personal attention and taking the time to listen to what our clients are feeling as a result of the recession. We also utilize available time to provide acts of kindness for our clients by giving complimentary customized extras whenever possible, clearly communicating that each client is special and deserves extra pampering. You would be amazed what a few extra units of Botox, a mask, a hand treatment, or another service that the client values will do to reinforce our relationship. By building and nurturing our relationships, we are able to promote our services from the inside out and maintain client retention.”

Until next month,

Melinda Taschetta-Millane, Editor in Chief