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But Seriously ... Are You a Professional?
By: Monica Villar
Posted: August 27, 2009, from the September 2009 issue of Skin Inc. magazine.
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Always return calls in a timely manner. If you do not have a receptionist, consider allowing a little more time in between clients to check your voice mail and return calls.
3. Walk the walk
The manner in which many estheticians arrive to interact with their peers at professional events is astounding. It is interesting that some estheticians refer to themselves as professionals, yet if you compare many of the attendees at esthetic conferences to their counterparts behind cosmetic counters at department stores, it is obvious the latter has a better understanding of customer perception.
Networking is an important part of building your business. There are probably many opportunities in your community to join organizations and meet potential clients. Looking the part of the professional in your dress, hair and makeup will create a higher level of credibility. You will find that more people will inquire about your occupation when you dress professionally.
4. Tell people what you do
An instructor recently asked a class of 40 estheticians for their business cards. Out of the 40, 21 had business cards—23 if you count the two people who tore off a small sheet of paper and wrote their names on it. From these, seven had been altered or scratched through with new information. Not only is it important to have business cards, but it is just as crucial to keep them updated and hand them out. Challenge yourself to dispense at least one business card per day to a prospect.
5. Stay in school
If you are going to set yourself apart as a skin care professional and compete with the cosmetic counters, you are going to have to constantly educate yourself. In recent years, the lines between professional and mass market skin care lines have become blurred. Companies that were previously defined as mass market are now marketing themselves more scientifically, while those that used to be considered professional-only are found in department and drug stores.