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5 Tips to Stay Motivated

By: Steven H. Dayan, MD and Terri Wojak
Posted: August 26, 2009, from the September 2009 issue of Skin Inc. magazine.
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If you are an owner or manager, it is also your responsibility to motivate staff. This is the reason for your position—because it is likely someone saw the motivation in you and knew you could pass it on to others. You cannot just hire someone and expect that person to stay motivated if you are not there to inspire and provide the necessary tools to succeed. Recognize your staff members for jobs well done. Reward them for work that is done above and beyond, and make them feel appreciated. Incentive programs are a great way to do this. Set goals for employees depending on their strengths and weaknesses. It is also important to offer room for growth in the company. If you want employees who are motivated, then they will likely want to further their careers. These employees should be given more responsibility so they feel important and recognized.

If you are not at management level, you can still share your ideas and experiences to help the company grow. When it grows, it can only benefit you. It will also show that you can handle more responsibility and be a leader.

Success Tip 5: Stay up-to-date in your field.

It is of the utmost importance to continue your education and be up-to-date on the latest advancements in your line of work. You can never get too much education. In the cosmetics industry, new treatments and products are coming out every day, and it is your responsibility to be well-educated so that you are able to inform and treat your clients correctly. Read as many publications regarding your profession as possible. They contain articles and news about the latest treatments and products available, as well as what is happening in the industry. It is your duty as a provider to be aware of this type of information.

Take the time to become familiar with different product lines highlighted in these publications, as well. Learn the main ingredients of these products, and how they benefit the skin. This will help to ensure that you perform the right treatments for your clients and reduce the chances of any complications. Clients are always impressed when they ask you about a product they are using, and you can explain what is in it and why it is beneficial or not beneficial for their skin.

Continuing education classes are just as important. This is why many states have continuing education requirements. To find out whether your state requires continuing education, log on to www.SkinInc.com/education/statelicensing. Minimum requirements are often set in place to make sure estheticians remain current in their field. During classes, you have the benefit of obtaining a better understanding of treatments through hands-on experience, interacting with other estheticians and having someone available to answer any questions that may arise. Take as many classes as you can. Even a class that you may think you know everything about will likely teach you something new.