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Every spa and provider has to work hard to get busy. Without a steady stream of clients, it is hard to stay confident that your business will grow. Now is not the time to get discouraged; instead, try digging deep and remember why you chose this business in the first place. Here are five tips to keep you motivated.
One of the top questions on most esthetic student’s minds is, “How does a person succeed in this business?” The answer is that each person is in charge of their own success. Motivation is the key to success, no matter the career path. If you are driven to succeed, then you should not stop trying until you do. Esthetics is not the type of job where you can expect to be handed a great career if you are not willing to work for it. This industry is growing at an enormous rate, with an expected 34% increase between the years 2006 and 2016.1 There is a lot of competition out there, and if you don’t work to get clients and keep them, they will go to a competitor. This is a tough business to be in as it is, and it is even tougher with the state of the economy right now. Your career will be what you make it.
You will not succeed unless you are motivated for the right reasons. If you are in the customer service industry, your first motivation should be to make the client happy, and if it isn’t, you might be in the wrong business. Of course, everyone works to make money, but your top priority should be to do what is best for your clients. It is hard to succeed in a career if you are not passionate about it. There are many different career paths for an esthetician, including performing facials at a spa, assisting in a medical office, or acting as a product representative, spa coordinator or owner. All of these options can be rewarding, both professionally and financially, as long as you work for it. It is understandable to worry about and try to ensure your financial future, but that cannot be your only motivation. If you make your clients happy, you will prosper from it.
More than 500 students have been taught at our training facility, and it is amazing how you can tell from the first phone call to the office whether they will succeed in this business or not. Many prospective students will call to find out how much money they will make while working for a physician or whether they are guaranteed a job after the course. It is impossible to guarantee a job unless it is within their own company. When job placement is offered, it definitely helps, but the ultimate responsibility lies within you. If you want something enough and are willing to work for it, you will get it. You must take the necessary steps to find what you are looking for if you are stuck in a job that makes you unhappy or if you are unemployed. Job searches on the Internet, in local newspapers, and hand-delivering résumés and offering your time for internships are all great ways to get started. You must show employers your passion for your career, and work hard to demonstrate that you are worth hiring.
The motivation cannot stop once you have obtained the job you want. It is constant effort on your part, as well as the company’s, to keep clients coming in the door and to retain them. Working at a high-end well-known spa or medical office can only help. In the end, it’s you and the client. All the marketing and promotions in the world will not help you to succeed if you are not doing your part.