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Rethinking How We Do Business

The wine tour group at Face & Body 2009.

By: Melinda Taschetta-Millane
Posted: August 26, 2009, from the September 2009 issue of Skin Inc. magazine.

In many of our past issues, we’ve discussed the constant need to reinvent and rethink the way that you do business in today’s market. Not one to rest on its laurels, Skin Inc. magazine is acting on its own advice. I’m fresh off the plane from Face & Body® 2009, which took place in San Jose, California, and I personally declare it to be a huge success. What made it such a success doesn’t necessarily lie in the record-breaking numbers, but more so in the quality and value of the experience. This year, the show team offered some new networking experiences, and attendees loved it! Following is a brief recap—a more in-depth feature on the show will run in the October 2009 issue.

Plans are already underway for Face & Body 2010, which returns to the San Jose McEnery Convention Center July 17–19, 2010. Mark your calendar!

... And our big announcement

I am happy to announce the repositioning of our Chicago show, America’s Expo for Skin Care & Spa®(AESCS) to Face & Body Midwest. Face & Body Midwest will be co-located with America’s Beauty Show®, scheduled to be held March 27–29, 2010, at McCormick Place in Chicago. Since 2002, Skin Inc. magazine and Cosmetologists Chicago® (CC) have co-sponsored and co-produced AESCS, the Midwest’s only expo dedicated to skin care and spa. The repositioning to Face & Body Midwest addresses the many changes in the skin care and spa market since the initial launch of AESCS seven years ago.