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Focus on Building Networks

By: Melinda Taschetta-Millane
Posted: March 26, 2009, from the April 2009 issue of Skin Inc. magazine.

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Rikki Kusy is founder and president of the Arizona Aesthetics Association in Paradise Valley, Arizona, a nonprofit association that is open to everyone in the esthetic industry. “We meet monthly to network, enjoy a mini trade show with three vendors and get the latest updates from industry professionals,” she says. “Our speakers include cosmetic surgeons, dermatologists and marketing professionals for the product-neutral portion of the meeting. Representatives for products lines, laser equipment and other treatment room supplies make up the product knowledge portion. This is a great way for members to stay on top of the ever-changing marketplace, come together as a professional community, problem-solve and have a great time.”

Abby Hewes, owner of Skincare by Abby in San Diego, regularly visits Web sites and Internet news groups. “I subscribe to to keep up with trends and network. I visit spas to see what is being offered. and attend webinars and seminars to learn. The key is to never stop learning and never stop asking questions.”

What Face & Body is doing

You will find a variety of networking opportunities that are new this year at the Face & Body Spa & Healthy Aging Conference and Expo in San Jose, California, July 11–13, 2009, including a tour of several local spas, a networking lunch, and to tantalize your taste buds, a tour and tastings at two local wineries. This is all in addition to the networking opportunities made available by attending the Advanced Education Conference Program. More information on the conference and expo will be detailed in future issues of Skin Inc. magazine, and up-to-the-minute programming is available online at

Whether you choose to network as an individual or as a team throughout your community, keep your spa networking strong as well by attending trade events. It has been said that face-to-face interaction is crucial during a slow economy, so be sure to take advantage of everything this industry has to offer.