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Recruiting Association Members

By Richard G. Ensman, Jr.
Posted: June 21, 2006, from the July 2006 issue of Skin Inc. magazine.

page 4 of 4

      The referral. Choose one or two individuals who are members or prospective members, and ask them to pass along the names of other potential members.

      The telephone call. Do you know a hard-to-attract member? Choose the most prominent regional member of your association—or another individual your prospect might respect highly —and ask that person to make an invitation call.

       The tracking. Once you identify prospective members, don’t lose track of them. Make a note on your calendar to contact them every 60 days or so with information and news about your association.

      The wheels. Offer a ride to prospective members to attend a chapter meeting or other association event. And be sure to chat about the group’s activities on the way.

      The young members. Cast your eye on talented younger people—the up-and-coming leaders of your industry who may guide your association years from now. Many of these individuals don’t yet receive invitations to join business groups and may be highly receptive to a heartfelt invitation from you.