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Recruiting Association Members

By Richard G. Ensman, Jr.
Posted: June 21, 2006, from the July 2006 issue of Skin Inc. magazine.

page 2 of 4

      The impact. When you have the opportunity to talk with prospective members, don’t speak about abstract principles. Explain what association membership has meant to you in tangible ways and what it can mean to them, as well.

      The incentive. Make it easy for prospective members to join. Offer to pay for an initial aspect of their membership—first-quarter dues, a trip to your convention or some other membership benefit.

      The introduction. When you meet prospective members, make a point to introduce them to key members, committee chairs and other enthusiastic supporters of your association.

      The location. Schedule an informal luncheon meeting or other event in a restaurant near a prospective member’s place of business. Let them know that the gathering is being held at that specific location especially for their convenience.

      The multiple invitation. Having trouble recruiting potential members with your own invitation? Ask other members to call, as well.