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High-stakes Hiring

By: Victoria L. Rayner
Posted: June 24, 2008, from the February 2006 issue of Skin Inc. magazine.

Everyone knows that the most crucial challenge in skin care is staffing. Business owners and managers need to consider the enormous impact that hiring decisions have on the long-term financial success of a commercial operation today, tomorrow and in years to come. Ask anyone who owns or operates an esthetic facility, and they will tell you that it is not easy to recruit the best people in this profession.

Finding a pearl

Most individuals charged with recruiting believe that it is extremely difficult to pinpoint instantly who the top job candidates are from a sea of self-proclaimed “A-list” talent, all of whom profess to be the best fit for the job. Due to the far-reaching effects of corporate downsizing, massive layoffs and the current economic environment, a new pool of intelligent high-wage earners is available to consider. However, although a candidate may interview well, the person may have very limited expertise, further complicating the hiring issue.

Clearly, no one in business these days can afford to hire unqualified professionals who become unproductive and unprofitable. New hires also have both an internal influence on pre-existing staff and an external influence on clients. The ability to identify candidates who communicate well and work collaboratively with others in the business enterprise is an important, non-negotiable skill for recruiters engaged in hiring only the best and the brightest.

When sifting through a towering stack of applications, follow seven breakthrough rules for high-stakes hiring to choose the best fit for the position, your team and your spa.

Create the best fit. Undeniably, great people are the backbone of any esthetic operation that bases its business transactions on extremely intimate one-on-one contact with the public. Sometimes it’s necessary to pass on a seemingly exceptional candidate with extensive knowledge and skills because the individual doesn’t fit in with your existing team. Fighting among co-workers is nonproductive and nonprofitable, and when employees do not get along, it costs owners clients and even valuable team members. Thus, before making any hiring decision, allow your employees to spend some time with the final candidates who are up for consideration. Encourage them to ask their own questions and report back to you with their thoughts and concerns.