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Creating a Star Team

By: Bryan Durocher
Posted: June 18, 2008, from the July 2006 issue of Skin Inc. magazine.

page 9 of 12

Incentives are essential in sustaining focus and passion for the job. Programs that are conducted daily, weekly or monthly—at the longest—work best. Incentives that last longer tend to lose momentum and excitement among team members. If you set up an incentive as a game and make it fun, you will inspire your staff to make a difference in its retail recommendations.

Spa dollar rewards program. This program rewards individuals with spa dollars for meeting their performance goals. You can reward your staff members in four goal areas.

• Meet your service sales goal weekly—Earn 20 spa dollars.

• Meet your retail sales goal weekly—Earn 20 spa dollars.

• Obtain referrals—Earn 2 spa dollars for each card returned.