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Creating a Star Team

By: Bryan Durocher
Posted: June 18, 2008, from the July 2006 issue of Skin Inc. magazine.

page 5 of 12

15. Consistent work habits

The recruitment environment

When recruiting, the more innovative, consistent and aggressive you are, the more likely you will be to find the right kind of team members. Hiring is a 24/7 process, and all businesses should accept applications and conduct interviews regularly, regardless of whether positions currently are available. Staffing needs can change rapidly.

Before recruitment can take place, make sure that you have established your business in the market, as well as created an appropriate environment that is conducive to long-term employment in order to attract the ideal and best team members. There are two specific reasons why people most often leave companies. First, employees feel disgruntled, unappreciated, unable to advance, creatively stifled or unfairly treated. Secondly, they believe that they are underpaid for the creative talent or amount of work they provide.

Remain proactive in these areas in order to reduce your turnover dramatically. Good employees seek unlimited income-earning potential, an enjoyable work environment and ongoing education to keep them motivated. Provide programs and initiatives that support these goals.

Hiring for beginners