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Creating a Star Team

By: Bryan Durocher
Posted: June 18, 2008, from the July 2006 issue of Skin Inc. magazine.

page 12 of 12

Use profiles on team members. Hire the best people, set up parameters of expectations, coach them, keep the lines of communication open and establish goals. Do not use condescension. A great boss does whatever is necessary to keep the business running smoothly, and always is willing to help out and solve challenges without becoming frustrated or dismissive. Casual motivation starts from the top with the owner paying attention and being personable without crossing the boundary into their employees’ personal lives.

People are motivated by many things, such as money or an acknowledgment of a job well done. Be specific with recognition and praise. When used authentically, this skill will empower your employees. As a result, they will strive to do more to receive additional positive affirmation.

Find out what motivates each individual, and use it to coach. It is important to discover each person’s “why.” Why is it important to them to be successful, and how will being successful support their life and business? Clearly defined values, personality traits, job descriptions and incentives will ensure a greater likelihood of you putting together a team of star employees.