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Creating a Star Team

By: Bryan Durocher
Posted: June 18, 2008, from the July 2006 issue of Skin Inc. magazine.

page 10 of 12

• Complete pre-booking—Earn 1 spa dollar for each pre-booked client.

At the end of each monthly team meeting, hold an auction in which team members can bid on items using their spa dollars. This will ensure attendance, as well as generate excitement and energy. Partner with a distributor to offer desirable prizes, such as cutting capes, styling tools, T-shirts, products, educational CDs and DVDs, or continuing education passes.

Daily incentives. “Pass the Piggy Bank” is a simple, but effective idea to maintain daily interest. Start a bank with $10, and pass it to the technician who made the last sale. Whoever has the bank at a predetermined time at the end of the day gets to keep the money. Another idea is to present the highest-grossing technician with a free lunch from a local restaurant.

Weekly incentives. Meeting weekly goals can be rewarded with free parking, spa dollars for a complimentary product or a free latte every day for a week.

Monthly incentives. A gift certificate to a retail store, a weekend getaway to a bed and breakfast, services at a noncompeting spa, or dinner and a movie are all appealing incentives for longer-term goals.