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Creating a Star Team

By: Bryan Durocher
Posted: June 18, 2008, from the July 2006 issue of Skin Inc. magazine.

Management and leadership issues are the No. 1 time-consuming focus of every spa owner. A business is only as good as the people who work within it, and having a team of star employees is one of the greatest accomplishments an owner can ever achieve. However, it doesn’t happen by accident. It requires diligent planning from the beginning.

Establish a vision

The most important motto an owner should adopt when building a team is to hire hard and manage easy. Spa managers who hire out of desperation, not inspiration, will have serious management challenges that cost time, effort and money. It is better to hold out for the right person who fits into your established spa culture and meets all the job skill requirements.

When assembling your team of star employees, the first step is to identify what qualities each member needs to possess. Clearly define these characteristics and attributes. Write a vision statement that describes a star employee. Remember to be specific. To get what you want, it is important to pinpoint what is essential. The statement should include how employees would act and present themselves, how they would interact with others, what motivations they would have concerning their career and what type of educational background they would bring to the table.

Ask yourself the following questions: What possibilities are created when you define what type of team members you are looking for? What barriers arise when there is no framework or criteria for hiring? How would you remain committed in supporting your ideals? What could steer you off-track and cause you to hire the wrong individuals? Finding the answers to these questions will help you stick to your game plan.

Essential employee traits

There are 15 specific non-negotiable traits you need to look for in a star employee. In addition, three more criteria to keep in mind are each applicant’s knowledge, skills and attitude. Although knowledge and skills can be learned, a team member must arrive with the right attitude.