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Moving Beyond the Role of Service Provider
By: Victoria L. Rayner
Posted: June 16, 2008, from the August 2006 issue of Skin Inc. magazine.
page 3 of 3
The greatest career-building asset you possess is your dependability. Put it to work for you by extending it to your employer. If you really want to make an impact, show that you have special awareness of the needs of the spa, and offer your assistance. Recognize troublesome problems, and present suitable solutions for these dilemmas. Commit to helping on as many levels as you are capable. View yourself as an indispensable troubleshooter.
Volunteer to do things around the spa that require very little effort or time, but that can make a big difference to the rest of the team. For example, maintain the client database with constant vigilance. A database is the lifeblood of any beauty business, and it always needs updating. Anything pertaining to communications could be an area that would benefit from your help—including fielding telephone calls, learning new computer systems, answering e-mails or researching on the Internet. You could offer to be a mentor for a new team member or conduct orientation sessions for new hires. There are times when you can intervene if someone is having difficulty doing a task that is a breeze for you to accomplish.
Get more involved
Promotional activities can be another dilemma for spa owners. Although promotions are new-business generators, they are always somewhat neglected because of narrow time constraints. Why not offer to visit some local health and beauty enterprises in the area in order to strengthen alliances? Your presence might inspire future referrals and even may pave the way for mutual marketing activities. Research cross-marketing strategies, and suggest to your employer how to combine spa services and products with those of other nearby commercial enterprises.
There are many other vital contributions you can make if you’re open to asserting yourself. If you’re qualified to do so, why not propose heading up a community service project? Perhaps you could stage an event or raise money for a heartfelt cause that your team holds dear. Be sure to think it through, and draft a carefully devised plan beforehand, as you will need permission first. The project possibly could evolve into a team effort that will bring everyone in the workplace closer together. The event also may draw the attention of the media, and, if the marketing is well executed, add to the visibility of the spa.
Demonstrate a long-term focus
Efforts such as these, as well as other creative attempts to increase the profitability of your spa, will enable you to move well beyond the status of service provider. Offering valuable and irreplaceable expertise not only will place you in high esteem by your employer, it will help pave your path toward future career success.