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Moving Beyond the Role of Service Provider

Victoria L. Rayner August 2006 issue of Skin Inc. magazine

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“I am still an esthetic professional, but I am better respected now,” says Lori Tanner, an information specialist from Chicago. Tanner started out as many skin care specialists do: as strictly a service provider. But because she wanted to make a significant difference in the spa where she worked, Tanner went on to become a self-educated, business-minded esthetic knowledge worker.

Information specialists are professionals on whom others gradually come to rely as experts. Most are self-educated and fully capable of introducing multiple high profit-producing concepts to win the favor of spa managers and owners.

Lay the groundwork

Today, many skin care service workers are considering this diverse career approach. “The job is the same, but my approach to it is not,” Tanner explains. “The possibilities for professional development and for increasing my earning potential are greater for me now. Best of all, I am in control of my career, and I am running it like a business. For me, becoming an information specialist brought about a whole new feeling of professionalism and has elevated my self-esteem.”

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