These days, a successful spa business no longer is just about helping clients to feel better. It’s also about doing good. Building relationships is a tenet of any flourishing spa—both with clients and with the surrounding community. By getting involved, spa team members can take pride in making a difference, while creating camaraderie with other staff and increasing the facility’s visibility.
“We are in the business of health and wellness. The spa industry has an obligation to give back,” says Hannelore R. Leavy, executive director of The Day Spa Association (DSA). “Doing so creates a buzz in the community, which drives business back through your door.” Participating in community service projects has become so fundamental that each time a potential DSA member applies for accreditation, the organization “looks very closely at community service involvement,” according to Leavy. Here is how a few spas throughout the country are getting involved, and how you can become more active in giving back.
Janie Patton’s inspiration to do more came from her 97-year-old mother. The owner of The Fountain Skin Care Centre in Kingwood, Texas, and a longtime member of the National Charity League, Patton has donated services and products to annual auctions that benefit nonprofits, such as the National Woman’s Club, for many years. But it was a visit with her mother, who resides in an assisted living facility, that presented yet another way to make a difference.