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Community Service: Get Involved

By: Erin Zaleski
Posted: June 11, 2008, from the October 2006 issue of Skin Inc. magazine.

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Although not every spa has the resources to produce a party of this magnitude, there are many other cost-efficient ways to make a difference. Donating products or your time may not seem like grand gestures, but both go a long way toward helping others, as well as in establishing a presence for your business in the community. Although Helmick “spares no expense” for her annual soiree, when she was building her spa, she started small. “Take your team members to shelters and other events. Offering treatments or donating gift certificates are great ways to begin,” Helmick suggests. “We donated a year of free haircuts and styling to five different organizations throughout the Denver area for their silent auctions. We also have partnered with recreation centers that bus their seniors in for a day of beauty.”

Getting team support

When interviewing potential team members, Helmick is very direct about her salon’s commitment to service. “Three-quarters of the applicants don’t return for a second interview,” Helmick says. “But those who do are fascinated. They pound our door down to work here. We want those people who are committed to a bigger picture.”

Finding the right people will contribute tremendously to your efforts and increase morale. “I am lucky that my entire team wants to be involved,” Patton says. “We work as a team, and I don’t expect them to do anything that I wouldn’t be willing to do myself.”

Not that Patton has to ask. “Each team member steps forward and volunteers,” she says. “In the past, there have been individuals who made it clear that they wouldn’t do this sort of work without being paid, but they are no longer with us.”

A dedicated team also can make things more fun. “We always have a great time,” says Angela Cortright, owner of Spa Gregorie’s in Newport Beach, California, about her facility’s involvement in The Susan G. Komen Breast Cancer Foundation’s Orange County Race for the Cure. “When we hire people, we let them know that this is a big part of what we do, and they all get it. It is infectious!”

Spreading the word