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Regaining Control of a Wandering Business

By: David Suzuki
Posted: June 11, 2008, from the November 2006 issue of Skin Inc. magazine.

page 3 of 5

Many small-business owners believe that they are “really good” at all facets of their spa and that they are the only ones who can do certain tasks. Although this often is less than accurate, at the end of the day, one person can perform only so many tasks effectively.

Determine what you like to do, what you don’t like to do, the things you do well and those areas in which you could improve. These four areas ironically are not always related—you may really enjoy taking on certain responsibilities at which you are absolutely terrible. After you believe that you have figured out the answers to these four questions, share your responses with your spouse, partner or a loved one on whom you can count to be brutally honest for a second opinion. You may be surprised at how different your self-perception is versus reality.

Delegating

The task-delegation threshold usually occurs somewhere between feasibility and insanity. Unfortunately, in most cases, it often is the latter of the two that finally forces small-business owners to delegate or hang up their gloves altogether.

The delay in delegation usually is due to a combination of three factors: the fear of the loss of control, the fear of being unable to afford it financially and the inability to understand that delegation is a positive change rather than a personal failure.

The first two points usually can be justified via methods of measurement and standard operating procedures (SOPs); however, the third one is something that some owners never are able to accept and, as a result, they remain stagnant or go out of business.