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Choosing the Right Spa Software Interview Transcripts
Posted: March 3, 2008, from the March 2008 issue of Skin Inc. magazine.
page 4 of 5
Track business info—my key productivity indicators of my providers and what they are offering. Tracks prebooking, client retention; I want retail sales, service sales and want to break down services by category so I can see what type of business a provider is doing. I want to make sure that 50% of my massage therapists are upselling, and not just doing Swedish massages. I want it to track client referrals so my face to face marketing is working so I can reward my clients who are referring new business. These are critical things to track. A lot of software doesn’t track prebooking. Then I can start forecasting my numbers.
These are things that spa owners want to ask right off the bat.
I want a program that will handle compensation—and complex compensation on different tiers and levels. I have all my client history so that I can make the appropriate recommendations and speak intelligently about the client. It’s all automated. You want your software to have different levels.
I think people can purchase an out-of-the-box program and be happy with it. There aren’t that many variables. The programs … you can get one and you’re labeling your stuff, which is standard. It’s very rare for the average spa to need a heavily customized program.
The other things programs offer are the ability to e-mail to clients. Others will allow you, if you have open booking times, to cross-book manicures and services, etc. Do I see a lot of people using them with direct mail pieces? No.