Every day, many skin care professionals arrive at work filled with low-level dread and resignation. The problem is that team members have nothing to believe in. When people are motivated by a cause, they’ll work without stopping and without loss of energy. Their dedication to the cause will fuel them. The problem is, too many spas aren’t animated by a cause at all—and their employees just live for the end of the week.
If your business isn’t giving team members a cause—if the organization exists solely to create revenue, in other words—they won’t be partners; they’ll be foot soldiers.
Giving employees a power source—including servant leadership, cause-focused strategies and authenticity—is crucial. That cause should spark enthusiasm in consumers and dedication in team members. It should be an inspiring ideology that is intrinsically linked to the company’s value proposition and competency.