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Lead Your Skin Care Facility Through Major Change

Danita Johnson Hughes, PhD December 2011 issue of Skin Inc. magazine

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These days, it seems that the words “business” and “change” go hand-in-hand. From dealing with regulatory changes and economic shifts to responding to new client demands and emerging technologies, sudden and externally mandated changes affect skin care facilities of all sizes. Change under external circumstances is scary because you often don’t know if the changes you’re making are going to work. The fact is, embracing any type of externally motivated change requires both courage and planning. Following are some suggestions for making the change process easier and more successful.

1. Assess your spa’s current talent potential.

When dealing with externally motivated change, a good leader needs to maximize and leverage the strengths of the people within the organization. Take the time to go back and assess who you have working for you and what skill sets they have. Chances are some will have developed new skills and strengths since they were originally hired. Therefore, determine how the company can best use the people you already have to make the change your business is experiencing successful.

2. Hire people who know more than you do.

If you hire people who are strong and know more than you do, you’re going to fare better during the change process. Realize that when the spa does well, everyone looks good, not just one person. However, if the organization fails, people typically look for one person to blame—usually the leader. The only way your company can sustain its momentum during and after the change is to have strong people on board.

3. Encourage continuous learning. 

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