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8 Lessons to Get Your Business Off the Ground

By: Michael Feuer
Posted: September 29, 2011, from the October 2011 issue of Skin Inc. magazine.

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5. Let mother do the hiring. Bad hires are not only disruptive to businesses—they’re also expensive. If there is a voice in your head that sounds like your mother’s, and it’s advising you not to hire a certain candidate, the voice is probably just your entrepreneurial instinct telling you to proceed with caution.

6. Don’t make past mistakes. If something didn’t work and no one remembers why, you’re usually destined to repeat that mistake. It’s imperative to remember one thing: If you don’t remain hungry to achieve continued success, you’ll soon find yourself believing that you are as great as your last success.

7. Know when it’s time to pull the plug. One of the biggest dilemmas for any entrepreneur or business owner is to know when enough is enough. The trick for an owner is to know when it’s time to sell. The key to fulfillment and continued success is knowing how and when to reinvent your business and even your personal life.

8. Know how to put lightning back in the bottle again and again. It is absolutely possible to be a repeat entrepreneurial success. Most successful second-act players have honed their instincts and skills, and created a series of methodical steps that they follow. They understand how to get from A to Z while minimizing pain and wasted motions, and maximizing available capital.

Navigating a start-up venture is about as close as you can get to a 24/7 ride on the world’s scariest roller coaster. If that sounds like an exhilarating life to you—and if you’re prepared to lead and to put the interests of your clients and employees ahead of your own—why not go for it? It doesn’t matter what’s going on in the economy; if you’re feeling that fire in the belly, there will never be a better time than now.