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Incentivizing Your Team

By: Melinda Taschetta-Millane
Posted: September 29, 2011, from the October 2011 issue of Skin Inc. magazine.

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Team-building also holds powerful incentives, according to many of our respondents. “I have offered my staff various incentives such as team-building activities, a limo, dinner and evening out with spouses and significant others, indoor skydiving and dinner cruises on the lake,” says Lacey Lockhart, spa director of LifeSpa & Salon in Colorado Springs, CO. “This allows us to work as a team to achieve greater success as a whole, and it also builds camaraderie as well as friendly competition.”

Incentives are a key to your business, emphasizes Lynn Braden, owner of Facelogic in Chino, CA. “Every day we have a goal sheet so the team can visually see what its upgrade and retail percentages are for that day. At the end of the year, team members who have attained their goals at least 90% of the time get their names in a drawing for a week in Cabo in a penthouse suite at the Playa Grande—flight and room paid for. They may invite up to seven guests.”

Meme Curtis, medical esthetician at Premier Dermatology in San Francisco, sums it up by highlighting a very key issue. “The small things matter, like surprising staff members with coffee, tea and fresh fruit in the morning, or with a card of appreciation; taking the staff out for a happy hour; gifting a service or a product; offering a personalized gift certificate to somewhere; or providing a paid day off for good work.”

Whether your incentive is small or large, keep in mind that often, it truly is the thought that counts.