Most Popular in:
Motivation at Work
By: Zein E. Obagi, MD
Posted: August 29, 2011, from the September 2011 issue of Skin Inc. magazine.
page 2 of 2
4. Be service-oriented. Just as you care for your clients, care for your team members. You’ll need to pay above-average wages for above-average people. Consider having lunch catered to your skin care facility, inviting every employee to share. This is just a small gesture that allows you to take care of your employees.
5. Create a family type of environment. My wife Samar is very much a part of my practice. She has a small party whenever someone new joins our team, or whenever someone has to leave it, serving everything from cappuccino to fresh fruit or cupcakes. This is a way to make team members feel good about themselves and their contributions to your facility.
6. Allow employees to have work-life balance. Everyone today is more consumed by family, personal, emotional and economic responsibilities. In the United States, a lot is expected for employees. European countries are much more generous with paid holidays—on average, 25 days per year instead of 10 in the United States. Europeans often offer much better maternity leaves, as well—in Sweden, they often get 68 weeks of paid maternity leave. During the current recession, more has been asked of all team members. It’s important to recognize the amount of stress that this imposes on employees as they try to maintain some sense of work-life balance. Sometimes everyone needs to recharge. Consider being more flexible when allowing time off for personal issues. As employers, you need to be flexible and realize that team members have lives outside of the facility.
Keep it fresh
Keep your ideas, rewards and incentives fresh. Don’t get stuck in a routine, or your skin care facility’s environment will become boring and predictable. And most importantly, always let your team members know how much you care about them. Your dedication to them will result in increased loyalty for you and your business.
Zein E. Obagi, MD, is a practicing dermatologist in Beverly Hills, California. He created the Obagi Nu-Derm line more than 25 years ago, and his most recent product innovation is ZO Skin Health by Zein Obagi, MD.