As a skin care professional, you must courageously navigate through the stormy seas of employee and client expectations. Add the uncharted territory of an unstable economy and before you know it, the tight ship you thought you were running may show signs of sinking. Take heart! When the waters get rough, it’s not time to abandon ship … it’s time to gather the crew. Your employees are your greatest asset—and often your largest expense—which makes employee engagement a top priority. When employees are empowered to utilize their strengths, they will support the organization’s objectives, create highly satisfied clients, solve problems and improve the bottom line. Along the way, a new synergy of ideas, productivity and enthusiasm emerge, catapulting your skin care facility’s success far beyond the competition.
Success is often derived from asking the right questions. Many companies have failed because their leaders have placed little value in maximizing the use of their team’s strengths. To avoid becoming obsolete, ask yourself and your team the following questions.
- What is the current vision of our organization? Is it relevant and does it fill a need?
- What are the current external and internal factors helping or hurting our mission?
- How can we effectively utilize our employees’ strengths to achieve our objectives?
The collaboration of ideas generated from these questions enable team members to understand the larger landscape and contemplate their enhanced role within the company. As manager, it is time to evaluate each staff member’s strengths in order to achieve the group’s established goals. Keep in mind that many of the low-performing employees are often assigned tasks and services that exacerbate their weaknesses, thus causing low morale and lower client retention. This can be reversed by changing their job description based on an informal strengths assessment. Here’s how.