It was an honor to judge the 2011 Repêchage Spa de Beauté Award of the Year contest. The Skin Inc. magazine team was extremely impressed with all of this year’s fabulous submissions, and I must congratulate all of the entries on their successes this year, because I know it has not been an easy year for business. It definitely was a very hard decision for us to make.
We looked at specific criteria during the judging process: The spa’s marketing efforts, charitable endeavors and complete menu and treatment offerings; how each spa kept a consistent focus on growth during the poor economy; and finally, spa leadership.
This year’s winner in the Repêchage Spa de Beauté Award of the Year for the Day Spa (Hair & Skin) category, which will be featured as the “Spa Snapshot” profile in the October issue of Skin Inc. magazine, is BeSu Salon & Day Spa in New York City. And this year’s winner in the Skin Care Spa Center category, which will be featured as the “Spa Snapshot” profile in the December issue of Skin Inc. magazine, is Lemongrass Day Spa in Valdosta, Georgia.
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During the three-day congress that followed, Eric Lewine, vice president of sales and business development for Belvedere USA Corp., talked about branding, and also discussed setting goals. He outlined the importance of having S.M.A.R.T. goals: Specific, Measurable, Attainable, Realistic and Tangible. This hit home with most of us in attendance because it speaks to how we must move forward in order to keep our businesses thriving.
Do you have S.M.A.R.T. goals in place? I’d love to hear about what your business is doing to move forward into 2012. Please e-mail me at firstname.lastname@example.org.