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Professional is Spelled With 5 P's

By: James S. Bain
Posted: May 27, 2011, from the June 2011 issue of Skin Inc. magazine.

The difference between successful and unsuccessful business people is not talent; it is having the guts to move forward, take intelligent risks, try, and work harder than anyone else to become a true professional.

It is a fact that every industry has its share of immensely successful people, abject failures and a whole lot of people in between. The individual successes of the people in most industries can be plotted on a classic bell curve, where the great percentages fall directly in the middle. Exactly how, then, does someone move from the majority in the middle of the pack to that select group who have reached the top of their profession? Small improvements can make a huge difference.

So, how can you become a successful skin care professional? It starts with small improvements. You simply need to focus on the five fundamental P’s.

Purpose. Seeking—and recognizing—opportunities to serve others is your starting point. Start by figuring out who you work for. It is your company? No. Is it your manager? No. It’s your spouse, your family, your customer or your co-workers. Human beings are social animals and have a fundamental need to contribute to something greater than themselves. Your job as a skin care professional is about providing products and services to consumers for their benefit. Your joy and success will come when you know that you have helped consumers who otherwise didn’t know about professional skin care.

Preparation. Be the best you can be. Read everything you can from skin care industry trade publications, websites and trade shows. Learn from others. Learn something new every day. Keep an open mind. The time to prepare is before your opportunity comes; once that opportunity has presented itself, it’s too late to prepare.