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Educating Your Team Members
By: Zein Obagi, MD
Posted: February 28, 2011, from the March 2011 issue of Skin Inc. magazine.
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Conferences. Allow team members to attend conferences or seminars within a designated specialty, such as esthetics or esthetic medicine. Consider holding sales contests to cover their cost of travel and registration, so that you’re rewarding your high-achievers.
Language skills. Encourage your team members to learn a second language. Language preference should be based upon your particular client demographic.
Social networking. Some team members and consultants are very savvy, knowing what works with Twitter and Facebook, and what doesn’t. Even though social networking is something that most weren’t taught in school, it’s essential today. Now is a good time to jump in.
Zein Obagi, MD, is a practicing dermatologist in Beverly Hills, California. He created the Obagi Nu-Derm line more than 25 years ago, and his most recent product innovation is ZO Skin Health by Zein Obagi, MD.