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Strategic Alliances—Reach Your Target Market

Nadia Arain June 2014 issue of Skin Inc. magazine
Strategic Alliances—Reach Your Target Market

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Many spa owners and managers feel they need to reach more of their target market; however, they often find that a time comes in their business where they feel they have hit the ceiling of how many people they can reach—be it demographically or psychographically.

The beauty about spas—pun intended—is that, because they often serve health-conscious individuals, there is a practical way owners can easily save marketing dollars that normally would be spent on advertising: strategic alliances. Alliances are a top marketing strategy simply because—they work.

Pinpointing your target market

Without a large budget, spa owners must find novel ways to bring in a steady stream of clients on a consistent basis—making sure they do everything they can to create loyalty. The benefit of developing strategic alliances is that owners can increase their exposure to their type of clients and strengthen their branding.

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