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Part 1: Technology in Your Spa—A Survival Guide for Today's Social World

By: Stephanie Jennings
Posted: February 28, 2013, from the March 2013 issue of Skin Inc. magazine.
technology in the professional skin care facility

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Review sites such as Yelp and CitySearch are favorites for anyone seeking feedback about the value of a specific service or business. Update your business listing on these sites with visuals, videos, contact information and introductory offers. Be sure to monitor reviews often to see what’s working and where you can improve.

In addition to Google and online directories for your area, two popular directories include SpaFinder Wellness (www.spafinderwellness.com) and Allure magazine’s Salon & Spa Review (www.allure.com/salon-spa-review).

SpaFinder is one of the most comprehensive and well-known spa-related directories on the Web. Depending on your listing level, you can include your contact information, list of services, a link to your website, and even allow visitors to book and pay for your services directly through the site. Visitor traffic is driven to this website through corporate wellness programs, and the company’s popular gift cards, which are available for purchase in more than 50,000 retail locations nationwide .

Allure magazine’s Salon & Spa Review provides first-hand reviews of spas on its website. You can reach out to the editors and invite them to your location to experience your treatments—leading (you hope!) to the inclusion of your location in their listings.

These websites also have corresponding mobile apps, so you should be included in the app if your location is listed with them online. To identify additional mobile app directories, survey your clientele about what sites or apps they are currently using. Make sure you’re listed on those. You can also search app stores for “Find a spa/massage” and review the results yourself to determine which apps seem relevant to your audience.

Monitoring your online presence