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How to Stop Worrying About the What-ifs

Lori Crete March 2014 issue of Skin Inc. magazine
How to Stop Worrying About the What-ifs

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Have you ever planned (or dreamed of hosting) an open house or a grand opening for your skin care business? If so, these common what-ifs may unexpectedly have snuck into your mind. What if ...

  • ... I can’t get people to take time out of their busy schedule to come to my modest little event?
  • ... I don’t get new clients in the door or make money from my event?
  • ... I can’t figure out how to use this event to grow my business?

Planning an open house can be (and usually is) a scary task for any skin care practitioner. The what-ifs—accompanied by worry, anxiety and stress—can overwhelm anyone and, quite often, prevent success.

You’re not alone!

You can breathe easy—there is a way to stop the what-ifs. Following is an eye-opening lesson on how to create an effective marketing message that is sure to spark the interest of a lot of people in the area.

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